A Ford dealership was going through a transformation during a time that many dealers considered digital marketing a trend, but the dealership principal was proactive about the car buying experience evolving. After assessing the business and marketplace situation, it was determined:
Customer base was aging and to continue to advance the success of the dealership, we identified the need to enhance the dealership customer buying experience to match the needs of younger customers.
The dealership principal believed they needed to improve their digital marketing, but didn’t know how. They were using turnkey solutions, such as the many greedy automotive marketing companies out there, and weren’t getting the results they hoped for. The first step the dealership took was taking ownership of their digital marketing and hiring the right team.