Third Parties Archives - PUK Digital
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Third Parties

“Third party lead providers suck. You’re fired.” This is more than just a quote from a marketing manager for a Ford dealer who partners with PUK Digital— this is a proclamation of his disappointment with the failure of his third party lead providers to produce the same quality leads that he was able to achieve through the dealership’s own digital, lead generation efforts. 

As I sit this morning drinking my coffee, I begin reflecting on the origins of PUK Digital. The story, I think, is one worth blogging about as it will help you to understand what drives us. “Beyond third parties” first came to mind. While it started as a phrase, it’s grown to mean much more. It’s a mantra that fuels us and serves to power us to do more for the auto dealerships we are marketing for. Unlike third parties, who focus on leads, our aim is to go further and generate results.